Gaye Straza characterizes her fragrance kai Signature as “vacation, bottled” while being equally evocative of home comforts. kai is one of the most successful body care lines in the United States – beguiling style icons such as Sarah Jessica Parker, Charlize Theron and Jennifer Aniston. And, for her million-strong audience, even Oprah Winfrey put kai at the top of her ”Favourite Things” list.
Aloha for hotel guests
The success story continues: Beauty-entrepreneur Gaye Straza now has selected one of the leading manufacturers of hotel cosmetics – ADA International – as her business partner. “We are always on the look-out for extraordinary brands that distinguish themselves from everyday selections. With kai, hotels bestow upon their guests that certain sumptuous vacation-and-lifestyle aura in their bathrooms,” says Sylvia Jensch, ADA’s CMO. Brands such as Bvlgari, Chopard and Penhaligon’s attest to the company’s sure flair for beauty trends and modern product innovation.
The kai Signature hotel collection is now available. The fragrance of exotic white flowers and fresh, green accents exudes a casual and carefree lifestyle – like a run along Malibu’s breezy beach. The top note is the intoxicating scent of gardenia wrapped in delicate accents of jasmine and tuberose. Gaye was inspired by the lush, tropical plants of Hawaii, where she spent vacations during her youth. The collection’s design complements its essence by blending elements of relaxation and elegance at the same time. The frosted, white bottles with their practical flip-tops have a fresh look that conveys the timeless chic of the scent itself.
The collection comprises bath & shower gel, shampoo, conditioner and hand & body lotion in 25-, 40- and 60-ml bottles. The bottles are completely recyclable. 25-, 42- and 60-g soap bars round off the series. Several of these products also are available in the modern, economical and environmentally friendly dispenser system SmartCare, as well as in 300-ml pump dispensers. For more information, please visit www.ada-international.com.