Alpen is launching a new variant to its range of Light Cereal bars. A Salted Caramel flavour is being introduced to help caterers offer a greater range of healthier snacks to their customers.
The bars will be available to healthcare, schools, cafes and hoteliers in a single 19g format in packs of 24.
Dessert flavours within the cereal bar market have been the fastest growing flavour trend in the past year. Salted Caramel has been a firm favourite with consumers across many different categories and now Alpen is hoping to capitalise on this trend with its latest NPD.
The new cereal bars marks the start of an exciting year for Alpen who will be investing £1.5 million in above the line media spend for the brand in 2018.
Sarah Morris, National Account Manager Foodservice, Weetabix Food Group: “At less than 70 calories, Alpen Light bars are packed with flavour and allow consumers to make a positive snacking choice. Cereal bars remain in growth and it’s important caterers recognise the potential the category has to offer and stock a varied range of bars to satisfy consumers. Our new Salted Caramel flavour gives people the chance to have a deliciously indulgent treat without the guilt.
“Alpen Light bars deliver a lower calorie snack without compromising on taste and offer a great alternative to some other snacks, such as crisps.”
The Alpen Light range includes Jaffa Cake, Banoffee, Cherry Bakewell, Double Chocolate, Chocolate & Fudge, Summer Fruits and now Salted Caramel.