In an ever changing, competitive environment designers, specifiers and fitters of bathroom spaces face the ongoing challenge to increase their brand awareness. The concept of ‘branding’ is critical for any business, even once the basic brand is understood and developed, the challenge continues to create and constantly build brand awareness. Being consistent with branding is key, getting your brand in front of potential customers is top priority.
“89% of Marketers say brand awareness is the most important goal” – Content Marketing Institute
Having recently launched their Design Awards, UK Bathrooms, the leading online store for premium designer bathroom products, are inviting entries not just from homeowners but also from professionals. Architects, Interior Designers and Trades are being encouraged to submit their entries to win best architect/interiors designer bathroom, best hotel/guest house/restaurant bathroom or best trades bathroom. Winners of each category will be awarded £500 worth of products from www.ukbathrooms.com but says Graeme Borchard MD “the opportunity is much bigger for professionals entering the UK Bathrooms Design Awards, it’s more about the brand exposure that we can help them achieve. Even if they don’t end up a winner, the project they submit may be showcased on the website, social media, blogs, newsletters and in press releases to related publications by ourselves and by our supported manufacturers.”
Graeme continued “we work closely with a large number of professionals supplying luxury bathroom products. We know how difficult the market place is and we also know that it is vital for these businesses to maximise their brand exposure to stand out in the crowd. By providing a tool to help them do this we hope that we are giving something back, whilst at the same time continuing to build our own brand.”
Entering the UK Bathrooms Design Awards is via an online entry form and full terms and conditions can be viewed on the website designawards.ukbathrooms.com.