Visit Bath and Hotel Indigo Bath are pleased to announce a strategic three-year partnership for the Bath Christmas Market. The partnership offers an opportunity to welcome Hotel Indigo Bath to the city, support Bath Christmas Market and promote Bath as a festive break destination to a wide audience.
Hotel Indigo Bath, owned and managed by St James’s Hotel Group, will be a 166-bedroom boutique hotel located in the centre of Bath. Hotel Indigo is part of the InterContinental Hotels Group (IHG) and offers curious travellers an inspiring experience, completely tailored to the local neighbourhood. The partnership with Hotel Indigo Bath provides a fantastic marketing opportunity for Visit Bath to promote Bath Christmas Market to a huge audience of potential festive break visitors. IHG is one of the world’s leading hotel companies with over 5,000 hotels globally and a reputation amongst millions of consumers around the world for their commitment to true hospitality.
In 2017, an estimated 409,000 people visited Bath Christmas Market, generating an associated additional spend of £29.4 million across the city, the highest ever in the market’s 17-year history and a 40% increase on 2016. The partnership with Hotel Indigo Bath will ensure the continued success of the Bath Christmas Market and support Visit Bath in their marketing of festive events taking place in Bath throughout the Christmas period.
The partnership will see The Elder Restaurant, located at Hotel Indigo Bath, take up a chalet at Bath Christmas Market and showcase their exciting new restaurant concept by Executive Chef, Mike Robinson, who is an industry leader in wild food and sustainability. Hotel Indigo Bath will also feature in Visit Bath’s planned marketing activity for the campaign, including a feature on both the Visit Bath and Bath Christmas Market website, dedicated social media posts, out of home city dressing and the Bath Christmas Market Guide.
Les Redwood, Head of Business Development and Partnerships at Visit Bath, said: “We are pleased to announce our three-year partnership with Hotel Indigo Bath and we look forward to working with them on promoting Bath Christmas Market and festive stays in the city. As we work to develop new and exciting partnerships it is fantastic to welcome Hotel Indigo Bath on board.”
Simon Hall, General Manager of Hotel Indigo Bath, said: “Bath Christmas Market is one of the biggest events in the city, so it’s fantastic to have the opportunity to form this partnership with Visit Bath and promote Hotel Indigo Bath ahead of its opening. Once open, we hope to be able to attract more visitors to the city, who can enjoy this magical time of year in a wonderful city.
“Hotel Indigos are completely unique to their surroundings and therefore Hotel Indigo Bath has been designed with Bath’s beautiful architecture and history in mind. We feel that partnering with such an iconic event in the city fits perfectly with our hotel and we look forward to working closely with Visit Bath over the next three years.