Best Western, the UK’s largest group of independently owned hotels, has welcomed its first new members joining at the Best Western PLUS level. The two newly built hotels are the Best Western Plus Maldron Hotel in Cardiff and the Best Western Plus Park Grand London Heathrow Gateway. Between them, the hotels add over 328 bedrooms, and conference facilities for 300, to the Best Western portfolio.
Keith Pope, managing director of Best Western, said: “It’s very encouraging that these newly built hotels have chosen Best Western over other international hotel brands to be their partner. We’re now attracting new, bigger, high-quality hotels into membership as a result of the significant investment we’ve made into marketing and repositioning Best Western over the past 2 years. It’s certainly a positive indictment of the brand enhancement strategy we launched last year and which now sees Best Western with additional brands – Best western Plus and Best Western Premier.
Two other hotels have also joined Best Western in the first quarter of 2012 – the 95-bed Best Western Appleby Park Hotel near Tamworth, and the 51-bed Best Western Oaks Hotel in Burnley.
Like all the group’s hotels, each new member will continue to be independently owned and managed, whilst meeting the strict criteria set by Best Western, with regular inspections to ensure consistent quality and service.