Featured Image, Rob Paterson CEO at Best Western GB – Despite challenging conditions, leading hotel group announces continued investment in 2020.
Best Western GB, which represents over 260 independent hotels, has reported that despite the current climate of the Great British high street, 67% of its members will be making significant investment to properties over the next 12 months, amidst the uncertainty of Brexit.
As the UK travel industry becomes increasingly competitive, hotel investment is vital to help brands remain a market leader, meeting ever evolving consumer demands. The key area of investment throughout Best Western’s GB portfolio of hotels includes significant improvements to guest rooms (92%), the in-hotel restaurants (31%) as well as the properties public areas such as the gardens (30%), having budgeted a spend of £68.7 million on hotel improvement throughout 2019 and 2020.
Rob Paterson, CEO at Best Western GB, said: “Despite the uncertainty of Brexit and the economy as a whole, we see this period as a real opportunity for businesses to review what they invest in. With more inbound enquiries in the last two years than ever before, Best Western is committed to recruiting hundreds of new properties over the next few years, supporting independent hoteliers who are looking for reputable brands to support their growth.”