The iconic Edinburgh boutique hotel, restaurant and bar, Tigerlily, is the latest operator to create its own branded mobile guest app using the intuitive app-builder developed by travel tech firm Criton.
Deploying a range of tools and functionality offered by Criton’s award-winning technology, Tigerlily’s new app will give guests easy access to room and check-in information, details of services available at the 5-star venue, restaurant booking and local recommendations, along with links to social media channels and the ability to post reviews, from their smartphones.
The deal follows major new developments at Criton, the UK’s first intuitive app builder for the hospitality sector, including integrations with technology providers, GuestRevu and Impala.
The integration with Impala is a ground-breaking move for the rapidly growing tech company, and will seamlessly link Criton-built apps with all the major property management systems (PMS), including Oracle, Suite8, Guestline, Sihot, Clock and Mews.
The integration with GuestRevu’s management review software, announced last month, provides the means to gather essential feedback on the guest experience ‘in-stay’, and encourages guests to leave comments on key review sites, once their trip is concluded.
For Tigerlily, aiming to meet the needs of the modern traveller, this is part of its drive to re-vamp in-room and guest technology, having first set trends with iPods and ghds when the hotel opened in 2007.
Julie Grieve, founder and CEO of Edinburgh and London-based Criton said:
“We are delighted to be working with Tigerlily – and to have the chance to showcase our technology with one of Edinburgh’s most distinctive hospitality brands. Tigerlily is using the app comprehensively, with ‘book again’ and feedback functions alongside key information.
“As the importance of mobile technology keeps growing, an increasing number of guests expect to be able to do most actions from their smartphones. As we add new functionalities to our app-builder, hoteliers can offer a seamless guest experience. With our latest PMS integration, guests no long have to queue at reception, update their bookings and check in before they arrive.
“At the same time, hoteliers need both practical and measureable innovations and our integration with GuestRevu enables hotels and serviced apartments to gather essential guest feedback and encourage reviews. It is another way for hospitality professionals to be empowered by new technology and a means to help drive success.”
Jodi Tamblin of Tigerlily added:
“We are moving forward with new technology to add to and enhance the guest experience and we found in Criton the perfect technology partner. Criton’s platform enabled us to digitise the guest information and create our own branded app through which we can engage with our guests. We understand that today’s travellers want to have everything they need on their own phone and Criton offered us the technology to adopt the mobile-first approach we were planning. It is important for us to have complete control over our brand and with Criton we can update the app ourselves and promote our offering and services.”
Tigerlily joins other Edinburgh-based high-profile hoteliers and serviced apartment operators adopting Criton’s technology, including The Scotsman Hotel, Dunstane Houses, Nira Caledonia, The Edinburgh Collection and Reserve Apartments.