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First Impressions Count

Bonnie Howard 18 December 2018
First Impressions Count

Jane Campbell, Founder and Managing Director

PCL Corporatewear is an award-winning supplier of corporate clothing, which was recently appointed as an official distributor for Chef Works, a leading manufacturer and distributor of clothing and uniforms for the hospitality industry.

PCL specialises in offering tailored uniforms which reflect its clients’ brand values. Jane Campbell, Founder and Managing Director of the company explains why first impressions count when it comes to staff uniforms in the hospitality industry.

While guests will be focused on service, comfort and the quality of their stay, maintaining appearances is still incredibly important. Uniforms are an important component of a hotel’s brand identity so what your staff is wearing is likely to affect people’s perceptions of your business. If your brand is about appealing to professionals who travel extensively for business, you need to ensure that your staff epitomise that level of professionalism themselves and reflect the high levels of service your guests expect from your staff.

‘A consistent uniform policy will also ensure that hotel guests will be able to easily identify members of staff. How many times have you been into a shop and not been able to tell who works there? It’s important that your workers are easily identifiable, and the easiest way to do this is through consistent corporate wear.

‘As well as the benefits that the right uniform can bring when it comes to customer service and satisfaction, there are advantages for the staff. Providing them with uniforms can help them feel like they are a part of a team which is working towards providing the highest level of service to your guests and can give them a sense of identity. As they’re the people who’ll be wearing the uniforms it’s a good idea to get your staff involved in the initial stages of design process to ensure that you will choose a popular and stylish uniform which your staff will take ownership of. A well fitted, quality, stylish uniform can do wonders for your employees’ self-esteem, thus improving morale, confidence and performance.

‘We believe that choosing the right uniform establishes a professional business image that attracts and helps retain customers and improves customer service and staff performance. With that in mind, it could be time to implement this for your business or have a think about revamping your existing uniforms.’

Founded in 1994, PCL has grown to become one of the country’s leading suppliers of staff uniform and branded corporate clothing. Its excellent service, advice and experience, keen pricing, flexible capabilities, in-house branding and online ordering have enabled it to build a large diverse and loyal blue-chip customer base and become a key player in the sector.

For more information visit or call 01296 663 220.