New City Road Design And Lifestyle Hotel In Shoreditch
Concept and Design
nhow is a brand that surprises and inspires its guests by offering them an unconventional experience, which is unique to each hotel’s location.nhow London is part of the exciting new development 250 City Road.
London-based Project Orange is responsible for the interior design, taking on the theme ‘London reloaded’. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city’s famous church bells.
Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs.
Location and Facilities
nhow London is situated on City Road, on the fringe of Shoreditch, long regarded as one of London’s most dynamic and creative hubs. The hotel plays homage to both the area’s industrial past and technological future.
The eight-floor hotel will house 190 vibrant rooms, a restaurant called The Bell– a reinvention of the British pub, bar, gym and three meeting rooms called Laboratories.