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Good Coffee More Important Than Cleanliness, Survey Reveals

Bonnie Howard 22 January 2019
Good Coffee More Important Than Cleanliness, Survey Reveals

Good coffee (33%) ranked higher than cleanliness (31%) in a new survey of what visitors to bed & breakfasts and guesthouses in the UK want to see when they’re staying away*.

The recent survey by Nestlé Professional® also revealed that a good cup of coffee is nearly as important to bed & breakfast guests as a quiet night’s sleep*. In fact, a third of respondents (33%) said good coffee was among the most important things, just 2% less than those who nominated a restful sleep*.

A good coffee ranked far higher than a television (13%) and good pillows (5%), the survey also showed*.

“The great British public just can’t get enough coffee, with 95 million cups being consumed every day in the UK**,” said Nestlé Professional’s® Lynn Little, Channel Lead for Hotels. “This means overnight guests have high standards when it comes to in-room refreshments.”

To help guesthouse managers and owners find the right solution, Nestlé Professional® has launched a new online scoring tool.

The B&B Coffee Scorer asks a series of questions before providing an overall rating of the current experience bed & breakfasts are offering, as well as making recommendations to improve guest satisfaction.

“For those who own or run a bed & breakfast or guest house, the aim is to give their visitors a fantastic, memorable stay – and coffee can play a big part in that,” continued Lynn Little.

“Our research shows that offering branded coffee such as Nescafé® could help to boost guest ratings. In fact, 85 per cent of the people we spoke to said having access to branded coffee in the comfort of their own room would be a prominent contributor to a great guest experience; and nine in ten said being offered a good cup of coffee would turn an average stay into a great one*.”

For more information about the Nestlé Professional® B&B Coffee Scorer and to claim your free samples, visit www.nestleprofessional.co.uk/bandb_coffee_score.

 

* NESCAFÉ® in association with 3GEM, survey of 120 people who have stayed at a B&B or guest house in the last 12 months, October 2018

** Research from the British Coffee Association, conducted by the Centre for Economics and Business Research (CEBR), April 2018