A survey of a thousand UK consumers who have stayed at a hotel in the past 12 months*, has found that 82% of hotel guests think having a range of high street speciality coffee positively contributes to the overall hotel experience.
The survey carried out by 3GEM in collaboration with Nestlé Professional ® revealed breakfast as the pivotal time of the day for coffee provision in hotels, with 71% of people believing that breakfast is the most important coffee moment for their experience as a guest.
Additionally, almost half of the hotel guests surveyed claimed they would be influenced to purchase a hotel breakfast if it was accompanied by speciality premium branded coffee – a useful insight for hotel owners looking for ways to increase revenue and grow overall guest spend.
Other findings included:
- 77% of hotel guests think offering branded coffee at a hotel gives them more value from their stay
- 61% of guests believe that great tasting coffee, available throughout the entire hotel would encourage them to re-visit or recommend the hotel to their peers
- Compared to other leading coffee brands the presence of Nescafé speciality coffee contributes the most to guest experience.
In line with these findings Nestlé Professional ® has developed an interactive tool to help hotels identify which beverage and savoury solutions will work best for their sites.
The innovative Lift the Lid tool works to uncover the most relevant consumption moments for hotel owners, based on their business size and room types. The tool creates a 3D floorplan with a tailored recommendation for that hotel. From coffee machine and tin solutions, through to snack and confectionary choices, an interactive map will help with optimising the food and drink offer available.
What’s more, speed and consistency were also identified as important factors when considering coffee for breakfast, with three out of four guests saying that this contributes to their overall guest experience at the hotel.
To discover the best food and beverage solutions for your hotel using the Lift The Lid tool, click here.