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How To Convert Website Visitors Into Paying Guests For Your Hotel

JodyP 1 May 2019
How To Convert Website Visitors Into Paying Guests For Your Hotel

If you run a hotel, bed and breakfast, or an establishment that offers accommodation, then you need a website that helps to you to get more paying guests.

But when you create a website, you need to get one that converts visitors on the website into holiday bookings. If your website is too basic or unclear, then website visitors may leave the website and look to book their stay at an alternative location. These are our tips to help maximize the value of your website to help you get more holiday bookings.

Booking form integration
In a day an age where ordering online is becoming easier, users look for a website that allows them to book a stay at a hotel without hassle. Bookings that are made directly on your website can earn you more money than third party bookings because third party booking websites usually take a commission which will reduce your profit margin. Some users prefer to book via a booking form than over the phone or via a contact form, so an integrated booking form is a great option to have.

Another benefit of an integrated booking form is that when a visitor is on your website, there are fewer alternative booking options than a third party website. This means there is less chance of them choosing a competitor and more chance of them completing their booking with you.

Finally, to help save on administration, look for a booking system that provides real time availability on your website.

Placement on page
Make sure that your hotel information or booking form is easily visible on your website. A large percentage of users don’t scroll past the first page that they see on a website, so if you hide your booking form low down on the page then fewer people will see it and be able to fill it in.

Calls to Action
There’s no point having booking information on your website if guests aren’t directed towards using it. Whether you just have a phone number or a booking form, there should be clear calls to action for users to click on that will help them book their stay.

Show unique features
Showcase the best attractions of your hotel with expert photography. If you have exquisite furnishings and top quality cuisine, invest in photography and upload these pictures to your website. A few great photos can really sell a stay at a hotel.

Show useful local information
Offering useful local information will help sell the location as guests learn about the activities to do nearby. If there are any nearby tourist attractions, country walks or award winning pubs, these are all things that you can include information about to help sell the hotel location to your website visitors.

Clear information
Make sure that customers understand what the differences between your offerings are. If you have a range of rooms at different prices, clearly state the differences between each room so that guests know what they are paying for. Users who aren’t sure about where they’re booking due to a lack of information may book somewhere else where they know exactly what to expect. You should also be clear about your check in times to help remove any uncertainty that guests may have before booking a stay.

Show Reviews
It’s likely that you will have reviews elsewhere on the internet, so make the most of any positive reviews you have by showcasing them on your website. If you have good Trip Advisor ratings, you can integrate these with your website to show guests that others have enjoyed their stay at your hotel. If you have trouble generating positive reviews, kindly request that guests leave a review on Trip Advisor on their departure.

Contact Details
You need to make sure that users can easily contact you and know how to get to your hotel. The first thing you should do is have a phone number prevalent on the website that’s easy to find. However, website visitors might not always be able to call or may prefer another method of communication, so add a contact form, and consider a live chat.

Finally, you should include directions to your hotel. Integrate a map of your hotel so visitors know exactly where it is, and offer easy to read directions from a main road.

About the Author
Josh works for UK Web Design Agency BFI. With over 20 years of experience and expertise in Hotel Website Design, they strive to help hotel owners maximize their online revenue.