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Julius Meinl Keeps It Cool This Summer With Tea On The Rocks Launch

Diana Szpytma 11 July 2018
Julius Meinl Keeps It Cool This Summer With Tea On The Rocks Launch

VIENNESE COFFEE ROASTERS SET TO EXPAND THEIR COLD DRINKS OFFERING

Julius Meinl is expanding its cold drinks offering with the launch of its fresh Tea on the Rocks collection for hotels, restaurants and cafés globally. The new range celebrates Julius Meinl’s reputation as a leader in quality and craftsmanship. 

Centring on a passion for prestige, Tea on the Rocks focuses on premium leaf tea, available loose or bagged. It’s real tea – light, refreshing, and not pre-bottled, but made fresh every day. It does not rely on sweeteners or stabilisers for its delicious taste. 

Core flavours in the range include Traditional Pure Black, a balanced and flavoursome tea; Exotic Mango and Strawberry, a gentle black tea with fruity notes; Tropical Fields of Green, drawing flavour from Sencha tea and perfectly complimented by citrus flavours; and Red Berry Temptation, a bright red infusion with a sharp kick and a full taste of berries. 

The new range, specially developed for use in iced teas, was created with ingredients chosen to optimise flavour extraction during tea preparation. The leaf selection process took several rounds of honing and enhancement, testing different tea leafs and fruits until the perfect balance was achieved. 

Further to its iced tea launch, Julius Meinl, a champion of Viennese coffeehouse culture and already a craft coffee leader, have also turned its efforts to the development a new blend of Cold Brew coffee. 

Tea on the Rocks, alongside Cold Brew coffee, is perfect served as a chilled summer drink. The versatile nature of the brew means it can be served on its own, or as a component to provide a caffeinated kick to cocktails, allowing baristas to experiment with flavours and add a flair of creativity to their drinks offerings. 

Discussing the brand’s latest launch, Julius Meinl’s Head of Innovation and Vice President of the global Specialty Coffee Association, Christina Meinl, said: “We’re incredibly proud to be launching our latest innovations. After an extensive coordinated effort, with the development process taking place in both Europe and North America – from rigorous flavour testing, to experimenting with different leaf cuts to achieve the ideal blend – we’re pleased our customers will now be able to enjoy the invigorating flavours of Tea on the Rocks. 

Our final selections have combined a refreshing taste with a consciously less sweet approach, to make a healthier iced tea this summer. We hope this launch gives our café, restaurant and hotel customers a refreshing range perfect for the summer months and beyond.” 

Julius Meinl’s Tea on the Rocks and Cold Brew packages are now available globally.  

For more information about Julius Meinl visit www.meinlcoffee.com.