Great British Beef Week is urging restaurants and hospitality businesses to use thin cuts to excite diners and create amazing dishes using cuts of meat that can help boost the bottom line.
Returning for its eighth consecutive year during 23rd – 30th April 2018, the weeklong event celebrates beef as a nutritious and delicious meat, and this year’s campaign will focus on the benefits of using beef thin cuts.
The lean, value for money cuts of meat can be easily incorporated into restaurant menus to provide a quick, easy and wholesome meal.
A 70g serving of beef per day – a portion as big as the palm of a hand – provides diners with eight essential vitamins and minerals, including zinc and iron.
Event organiser – Ladies in Beef – is made up of more than 150 female beef farmers and is encouraging food providers and restaurants to support British Beef Week and join a national celebration of the nourishing and versatile cut of meat.
Jilly Greed, Co-Founder of Ladies in Beef, said: “Our aim is to encourage consumers to eat more red meat by promoting the quality and versatility of assured British beef. Thin cuts in particular can help to drive sales, add value to the sector and improve profit margins through better carcase utilisation.
“With eating habits constantly evolving, especially in younger consumers and families, we’re keen to promote that beef can be enjoyed as part of a healthy balanced diet and is a positive health choice for children and adults to enjoy at any time of the week.”
Great British Beef Week begins on St George’s Day (23rd April 2018) and will bring together a dedicated week of promotional activity.
Restaurants and food providers can show their support by adding easy-to-incorporate dishes that feature beef thin cuts to their menus, examples of which can be found here.
The Royal Agricultural Benevolent Institution (R.A.B.I), which helps farming people in financial hardship and is Great British Beef Week’s charity partner, says if just 10% more British food was purchased each week it would “greatly transform British agriculture and farmers’ lives.”
For more information on how you can get involved and support Great British Beef Week, visit www.ladiesinbeef.org.uk