A new market intelligence company focusing on travel, hospitality and workplace wellbeing has launched in London at an event held at London City Hall. In association with Mayor of London and the London Healthy Workplace Charter, the event helped to spotlight how to make wellbeing work for business and the easy steps available to make workplaces healthier and happier.
Well Intelligence’s mission is to help brands and organisations develop and manage the right marketing strategy, business and internal ethos for evolving wellness experiences, wellness products, culture and leadership that positively impacts human wellbeing.
Bringing together leaders in the wellbeing, economic, marketing and media fields, Well Intelligence provides insights, data, analysis and inspiration to enable businesses to devise effective commercial plans and realise the potential of what has become the biggest opportunity sector of not only the travel and hospitality industries but also for the workplace.
The portfolio of business tools on offer includes a subscription based weekly insights bulletin, a global annual research report and regular training workshops. In addition, anyone can sign up for a free, weekly Well Intelligence email with insight and analysis on a topical wellness trend – see here.
Commenting on the launch of the company, Well Intelligence Chief Executive, Anni Hood said: “ The global wellness economy is valued at $4.2 trillion*. It may already seem huge but the inclusion of wellness into business strategy and practice is just beginning to be recognised by both business leaders and the public sector. Organisations tell us how difficult it is to grasp what they see as an ambiguous proposition, especially when it comes to interpreting the trends and opportunities around wellness. We work with our clients to cut through the noise and simplify the options available to them, saving time, narrowing focus and supplying the detail and the evidence managers and directors need to make informed decisions.”
*Global Wellness Institute