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Northern Ireland’s Oldest Whiskey Brand Makes A Comeback

JodyP 21 February 2020
Northern Ireland’s Oldest Whiskey Brand Makes A Comeback

An iconic Belfast whiskey brand is making a long-awaited comeback, 90 years since it was last seen in bars from Belfast to Boston.

McConnell’s Irish Whisky*, established in 1776, is Northern Ireland’s oldest Whiskey; latterly distilled and bottled by brothers James and John McConnell at the Cromac Distillery in Belfast until 1930.

This perfect blend of malted barley & grain Whiskies has been carefully tried and tested to bring a contemporary finish to the iconic brand. A five year old blend, it has been gently rested in select Bourbon casks, to add a deep oak woodiness and light char to the delicate and subtle sweetness of butterscotch and vanilla undertones.

Nose: Light citrus notes, peppered spice and vanilla undertones

Taste: Earthy fruits, butterscotch & vanilla sweetness from the Bourbon casks, white pepper followed by an oak woodiness.

Finish: Sweet, spice, oak, with lingering ripe fruits.

With category insights showing Irish Whiskey is currently the fastest growing spirit in the world, John Soden, International Sales Director, Belfast Distillery Company, believes the time is right to restore the legend:

“With whiskey attracting the attention of a more diverse mix of drinkers than ever before, the mild, sweet vanilla tones of McConnell’s will appeal to whiskey aficionados as well as those who may be at the start of their whiskey exploration.”

McConnell’s will be available for distribution in February 2020.

*McConnell’s spells its whisky without the ‘e’ and is one of the few Irish whiskey brands to do so.