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PMI Calls On The Travel Industry To Join The Journey Toward A Smoke-Free World

Diana Szpytma 7 November 2018
PMI Calls On The Travel Industry To Join The Journey Toward A Smoke-Free World

At the World Travel Market in London, Philip Morris International Inc. (“PMI”) (NYSE: PM) invited the travel industry to help accelerate the achievement of a smoke-free world, a world where smokers who would otherwise continue to smoke replace cigarettes with better alternatives.

We have a transformative vision. One that will change society. We want a future that is smoke-free. PMI is committed to this future and has invested over U.S. $4.5 billion on research, development, and production facilities to provide adult smokers with less harmful options.

We can’t achieve this alone. The travel industry can play a key role in advancing the vision of a smoke-free future for the benefit of people who smoke, public health and society at large.

Recently, the Greek island of Astypalea, a popular beach and well-being destination located in the Aegean, has announced its ambition to become the first smoke-free island in the world. The town hall of the island and its premises are already “smoke-free culture” certified by TÜV Austria, an independent inspection and certification organization. Astypalea is encouraging adult smokers to quit and those who would otherwise continue smoking to switch to smoke-free alternatives.

Thomas Mc Grath, Global Head of Business Incubation at PMI said: “Our aim is to further encourage a growing number of men and women who would otherwise continue to smoke to switch to smoke-free alternatives. Hotels, restaurants and others in the travel industry accommodate smokers and nonsmokers every day and can play a key role in accelerating the achievement of a world without cigarettes.”

More than 1,000 hotels around the world welcome the use of one of PMI’s smoke-free alternatives, IQOS, which heats tobacco instead of burning it.

Luxury establishments including the Trois Couronnes Hotel in Switzerland, the Grand Hotel Majestic Gia Baglioni in Italy, the Radisson Royal Hotel Saint Petersburg in Russia as well as stylish hotels like the Me and All Hotel in Germany and the Akasaka Urban Hotel in Japan, offer IQOS-friendly rooms, and in some cases, allow the use of smoke-free products in common areas. Many hotels have converted smoking lounges and rooms into areas for smoke-free alternatives, and provide a trial kit and guidance to their adult smoker guests interested in switching to better alternatives, likeIQOS, during their stay.

By welcoming smoke-free alternatives, hotels can expand their service portfolio, helping guest attraction and retention. They can give special attention and the feeling of inclusion to users of smoke-free products, as well as creating awareness amongst existing smokers about better alternatives to cigarettes. In hotels where smoke-free alternatives are used and no cigarettes smoked, there’s less lingering smell, no risk of fire from cigarettes, and most importantly – no smoke. Evidence shows that IQOS does not negatively affect indoor air quality.

Travel companies interested in becoming IQOS-friendly can contact Thomas McGrath at

Philip Morris International: Building a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of September 30, 2018, PMI estimates that approximately 5.9 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, which is currently available for sale in 43 markets in key cities or nationwide under the IQOS brand. For more information, see our PMI and PMIScience websites.