Directory Banner

A Quarter of Adults Eat Less Meat Than a Year Ago

Zoe 7 November 2013

25% of the British public are eating less meat than they did a year ago, according to new figures released from the Eating Better alliance, meaning hoteliers may need to tweak their menus to better cater for these consumers.

The survey, conducted by YouGov on behalf of the Eating Better alliance, questioned 1,819 British adults on their eating preferences. It also discovered that 34% are willing to consider eating less meat, while one in six (17%) young people said they don’t eat any meat at all.

Liz O’Neill, head of communications at the Vegetarian Society said: “The findings of this survey should encourage chefs and caterers to take stock. For far too long vegetarians have been expected to be grateful for pasta and tomato sauce! As more and more customers choose not to eat meat it’s the restaurants with variety, an imaginative menu and good customer service that will survive.”

The Vegetarian Society’s Cordon Vert cookery school can help inspire chefs to create more innovation dishes, with a professional diploma and specialist days.