Using Artificial Intelligence to Analyse your Customer Reviews
The following data is an example of how aspect & sentiment analysis can be used to provide business & competitor intelligence for the hotel, travel & leisure industries based on analysing customer reviews provided by the top online review websites.
This allows you to compare the positive & negative comments of each aspect against those of competitors, providing valuable historical & cultural insights which can be tracked over any timeframe.
Competitor Comparison *circa. n1,500 reviews analysed for each hotel
Monitoring positive & negative comments over time allows for the tweaking & better delivery of business strategies to meet your KPI’s.
Splitting the data by aspects also shows the strengths & weaknesses for different visit purposes
e.g. trip type:
Other useful metrics that are provided are those that highlight the volume and importance of those aspects reviewed together with the language being used. Mention counts & wordclouds allow you to easily see the conversations at a glance together with which aspects are being discussed the most e.g. Room Amenities:
Wordclouds to see the language used:
In addition to providing longitudinal benchmarking of performance & services, we can also email you to highlight any negative (or positive) reviews or mentions made on social media so you can instantly respond & react in real-time, providing a valuable early warning & alert system to further improve your performance.
We can deliver the data in three ways 1) An online dashboard in real-time 2) Via an API directly into your own system or 3) Via a scheduled report.
For further information please email email@example.com, or alternatively, please call us for a chat on +44 (0)207 112 8111