Today at the World Travel Market in London, national tourism board, VisitEngland announced a 9% rise in people choosing to holiday in the UK.
According to the Great British Tourism Survey, the number of domestic overnight holiday trips was up by 9% in Great Britain and England during July this year compared to the same time last year, with visitors spending £1.8bn over the month.
It’s no surprise that the report found that the good weather the UK saw throughout the summer has helped boost tourism, with 12% of people claiming they had changed their plans as a result of the weather to spend more of their holiday in the UK.
Families and 18-34 year olds were more likely to have changed their plans because of the weather and more than half of all holidaymakers (56%) in England enjoyed good weather this year. Of those surveyed, 17% said they were more likely to take a holiday in England next year as a result of the weather in 2013.
Minister for tourism, Helen Grant said: “The domestic tourism sector has a big role to play in helping with the economic recovery so I am delighted that the number of overnight holiday visits is up. England has such a diverse offer for holidays at home – from tranquil countryside and coastal towns to vibrant cities – and I will do all I can to help the industry continue to grow.”
James Berresford, VisitEngland’s chief executive said: “Clearly the 588 hours of sunshine this year has been a boost for domestic tourism. Operators have reported increased visitor numbers this year and are seeing positive forward bookings for autumn. With the 400th anniversary of the birth of Shakespeare, the Tour de France setting off from Yorkshire, as well as a whole host of exciting events, new attractions and hotel openings, I’m confident that the trend to holiday at home will go from strength to strength.”
The staycation research, which asks more than a thousand Britons about their attitudes towards taking a break at home, shows that levels of optimism about the economy are the highest since the downturn began. The number of people who believe we are over the worst of the economic downturn jumped from 13% in February to 29% by September.