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The Bloomsbury Unveils London’s Best New Ballroom: George V

JodyP 1 November 2019
The Bloomsbury Unveils London’s Best New Ballroom: George V

The design transformation is inspired by the intrepid adventures of King George V offering a stylish, eccentric venue for up to 320 guests in London’s literary heartland

The Bloomsbury has unveiled its historic ballroom, the George V Hall, following a complete design refurbishment by The Doyle Collection’s in-house design team. The exciting venue promises to be one of London’s finest social spaces for award ceremonies and celebrations, gala dinners and business conferences alike.

Just a two-minute walk from Tottenham Court Road station, The Bloomsbury hotel is a Grade-II listed building, originally designed by Sir Edwin Lutyens in 1928 as the Young Christian Women’s Association Central Club. The George V Hall was originally used as the club’s restaurant, serving the increasingly emancipated generation of young women visiting London throughout the 30s and 40s.

Today, the new ballroom has been inspired by the extensive travels of HRH George V during the expansion of the British Empire. The defining feature is the show stopping Adam Ellis wallpaper, depicting a striking lake scene with tropical botanicals and creatures from all corners of the globe. The immersive design wraps the entirety of the space, from the frieze to ceiling coffers and captures King George V’s love for travel.

The George V Hall is a flexible space that seamlessly transitions from daytime events to fabulous cocktail parties, with the help from the hotel’s expert events team. The 266sq. m hall is located on the ground floor and can host up to 320 guests standing, 300 theatre and 200 banquet. The room’s significant size is unique in such a central location in London, alongside its large windows that flood the room with natural light and the statement handblown Waterford crystal chandeliers which shimmer in the sunshine during the day and provide atmosphere by night. Events are catered by the team behind the hotel’s popular destination restaurant, Dalloway Terrace, who create bespoke menus for any occasion.