Businesses are constantly altering the way they operate as new technology is introduced and implemented, and in turn, changes the expectations of consumers all over the world. As a result, industries are rapidly evolving to meet these new consumer demands, incorporating technologies where possible to ensure an unrivalled customer experience remains at the forefront of modern capabilities – and the hotel industry is no different.
That’s why today, we’re taking a closer look at the reasons why you should be considering making the move to becoming a smart hotel – the pinnacle of contemporary and technological hotel design.
New levels of personalisation
Personalisation offers hotel owners the unique opportunity to provide a tailored experience to their guests, and with an estimated 55 billion IoT (Internet of Things) devices due to hit the market by 2025, the capability to provide a personalised experience will only increase in the upcoming years.
The smart hotels of today are already well on their way to offering this unique element of personalisation, with existing IoT technology enabling subtle tailoring such as TVs that can address guests by their names, and a central control point that allows guests to set specific conditions throughout their room. Through the addition of smart TVs and speakers, guests can access their own accounts on popular streaming services such as Amazon Prime, Netflix and Spotify, turning their hotel room from a place to get their head down to a home away from home.
As the public consensus continues to shift in favour of an increased focus on environmentalism, sustainability has become a vital consideration for businesses across the globe.
Smart hotels enable a far greater response to sustainability through automated IoT devices that can aid energy saving. With clever technologies enabling the ability to adjust the power of a bulb depending on the levels of pre-existing natural light in the room, for example, incorporating smart energy devices into your rooms will help do your bit for the planet to the benefit of both your brand image and long-term profitability.
Extensive data access
As long as you’re transparent and adhere to data protection laws, your smart devices can assist you in collecting a whole range of data on your customers to help you better the experience for both them and future guests.
You’d be surprised at what basic usage data can tell you about your consumer base – so, look to collect simple data like popular TV channels and radio stations to enable you to subtly improve the overall guest experience.
Ease of maintenance
One of the biggest advantages of IoT technology is the ability to pre-empt maintenance requirements.
Comprehensive overviews of performance information and operational data enables staff to ensure every aspect of the hotel is functioning at its best. When a problem inevitability occurs, staff can immediately be notified, minimising customer complaints and improving the overall hotel experience.
The benefits of smart hotels really speak for themselves, and as technology continues to evolve at a rapid rate, the capabilities and advantages of this hotel design will only expand. From creating a unique and memorable guest experience to increasing long-term profitability of your hotel business, it’s easy to see why smart hotels are becoming more and more popular.
Author bio: Elizabeth Raw works for R+R Packaging, providers of biodegradable and eco-friendly packaging materials for businesses within a wide variety of industries.