Companies and individuals join trade associations for a variety of reasons but one thing they usually have in common is that they do so to be better and to help their companies gain and retain business. BWCA members reveal why membership matters…
When the British Water Cooler Association asked some of its members attending the recent annual Conference, aptly named ‘Winners’, the results were remarkable both for their consistency and also for the clear passion these managing directors feel about how the Association helps. ‘Confidence’ arose time and time again as a key reason for belonging to the leading trade body in the water cooler sector. Three new video podcasts have been uploaded to the BWCA website.
The BWCA reports on what these members said.
Nick Swan, MD of Love Water, joined around six years’ ago. “I joined to have some control over the business and make sure we’re doing the right thing,” he says. “Joining enabled me to get a handle on running the business”. He cites how BWCA membership, with the auditing that it entails, helps maintain hygiene and environmental standards and procedures. He says it also helps his company gain new business: “occasionally it’s made the difference in gaining new business. We sell a lot of domestic water coolers. So, we’re going into people homes…. and being a member of BWCA helps build customer confidence because we have the backing of the Association and its industry standards,” he says.
Tanya Cornford of Water At Work (Midlands) says: “We set up this business in 1997 and instantly applied for membership [of BWCA]. The key thing as the owner of a new company in the food industry is that I wanted to make sure we did everything right. It’s given us a framework. I want to make sure my customers get the best product and the best service and BWCA helps us do that”. She talked about the importance of training not just for the benefit of customers but for staff themselves. Being a member of the Association, she says, gives “peace of mind for my customers and for my team”.
Diane Stow is the founder of Countrywise Water Coolers and her company joined BWCA 12 years ago. “BWCA gives you the opportunity to be audited on an annual basis and has helped us grow into a larger business. I would say the 3 key benefits are: it’s a tremendous Association, so it gives us backing when necessary; secondly, it gives us a chance to meet other people in the industry so we can all share our experiences and learn from them; and the third benefit is the auditing and gives us that great confidence”.
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