The Impact of Cotton Bedding on guest satisfaction

Most hotels keep to pure white Egyptian cotton bedding of about 300 thread count. However, King of Cotton has noticed how many leading hotel chains and particularly the new boutique style of hotel are beginning to show an interest in the different options available. At the recent Independent Hotel Show in London the conversation with visiting hoteliers was angled just as much on variety and quality as it was on the subject of cost. Indeed the results of a study unveiled at the show by White Night highlighted how 93% of hotel guests felt that the quality of the bedding and towels would affect their propensity to return with 58% stating this was the major factor.

King of Cotton carries a huge range of different options and weights and their standard ranges go from the popular 200 thread count up to their latest release, the 1,000 thread count Milano with its unmistakable Latin twist. Which thread count to go for is dependent on factors such as the prestige of the hotel but also on practical matters like frequency of washing. In King of Cotton’s view good quality Egyptian cotton bedding of 300 thread count and up will meet the needs of most hotels. But a notable desire for quality has meant that many of their new ranges are at 400 and 500 thread count. Adding corded edges in contrasting colour has also been readily received by the hospitality trade giving the presentation of the bed a more symmetrical and contemporary look. Maybe the industry is moving on from more austere times and hotels, keen to attract discerning customers, are realising that better quality, modern yet subtle designs of bedding can give a hotel that slight edge over others.

Call King of Cotton on 0208 332 7999 to discuss these new innovations and to open your trade account or visit www.kingofcotton.co.uk to see the many options available.