Cellar Trends forecasts nine main trends in cocktails over the next year:

- Vintage and premium spirits gaining over standard spirit
- Bitter flavours on the rise and the use of herbs, spices and sours
- Vegetable juice cocktails
- More creative use of ice
- Greater use of ready-made cocktail mixes
- Low calorie ingredients in ‘skinny’ cocktails
- Simpler cocktails using fewer ingredients
- Smaller cocktail serves but better quality
- Increase in pitcher serves in mainstream outlets

Hotel Business has an ABC certified circulation of 7,756 (audit period 1st July 2014 – 30th June 2015)